The creation of online contents is one the most used strategies in marketing campaigns. Freelance writers, in charge of this content creation, have to be conscious of what is the perfect anatomy of a successful campaign. Content Marketing is the heart of Digital Marketing, as its heartbeats foster other qualities such as identity, relationships and ..

Growth Hacking consists in a set of merchandising techniques which mainly resort to content marketing, creativity, web metrics and social media to sell products or services

Content Marketing is an efficient tool as long as it is appropriately used. The problem comes when freelance writers and brands hold on to some SEO misbeliefs it or organize a content-based marketing strategy without a specific plan

LinkedIn can be an invaluable tool for freelance writers to build a strong personal brand and draw the attention of employers and recruiters. So as to achieve this, your LinkedIn profile must be visible, and this involves a series of actions that will help users to gain presence in the network

Inbound Marketing is a highly efficient conglomerate of techniques focused on customer attraction. It takes advantage of the synergy generated by the combined use of digital marketing actions such as SEO, content marketing, profile optimization in social media, email marketing and lead generation, among others

Running an online business involves managing a massive amount of data. Google Analytics provides several tools to help you to interpret the data of your website. However, the different metrics provide distinct insights about the state of your business and your content marketing strategy. In this article we compare Vanity Metrics and Actionable Metrics, the ..

Buying content to freelance writer, publishing content for blogs… the basic content marketing strategies to which most of companies apply are already known, reason why it is important to go a step further if you want to succeed in e-Commerce