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En el marketing de contenidos, antes de comprar contenido para blog con garantías debemos conocer a las personas a quienes nos dirigimos, las buyer person. Y es que si se cuenta con redactores freelance a los que comprar contenido, debe proporcionárseles una buena descripción de la audiencia a la que se piensa dirigir los textos. ..
Dentro de la consolidada práctica del inbound marketing, en el contexto general del marketing de contenidos, las empresas dedican sus esfuerzos a apuntalar su imagen de marca en el público target valiéndose del branded content, selecta fórmula que fundamenta esencialmente su método en el contenido para blog de alta calidad que, con finalidad decididamente formativa, ..
Growth Hacking consists in a set of merchandising techniques which mainly resort to content marketing, creativity, web metrics and social media to sell products or services
Content Marketing is an efficient tool as long as it is appropriately used. The problem comes when freelance writers and brands hold on to some SEO misbeliefs it or organize a content-based marketing strategy without a specific plan
The needs and concerns of the customer are the new factors that, facing the traditional marketing strategies –focused specially on the user general data- are taken into account in Inbound Marketing. Hence, managing the Buyer Persona becomes the milestone of the merchandising actions in the current scenario, characterized by the multimediality, the connection and the ..