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Running an online business involves managing a massive amount of data. Google Analytics provides several tools to help you to interpret the data of your website. However, the different metrics provide distinct insights about the state of your business and your content marketing strategy. In this article we compare Vanity Metrics and Actionable Metrics, the ..
Buying content to freelance writer, publishing content for blogs… the basic content marketing strategies to which most of companies apply are already known, reason why it is important to go a step further if you want to succeed in e-Commerce
Making content go viral is the main aim of plenty of businesses which resort to Content Marketing to enhance the image of their brands and rise their audience and sells. However, virality is mostly not accidental as some people wrongly believe. First and foremost, all viral content share one indispensable trait: sharability. Make People Feel ..
Designing a good content marketing strategy goes beyond buying content to specialized freelance writer or creating content for blogs. A correct positioning of a brand or a product is essential for a company to be successful, but it must be taken into account that it should not to be restraint to Google. All the search ..