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Along with the purchase of content, Google Analytics is possibly one of the most useful SEO tools in Content Marketing, but also one of the most complex to use by all those who run a blog, whether they are freelance writers or not. The information available in the platform about the web visitors is broad ..
The needs and concerns of the customer are the new factors that, facing the traditional marketing strategies –focused specially on the user general data- are taken into account in Inbound Marketing. Hence, managing the Buyer Persona becomes the milestone of the merchandising actions in the current scenario, characterized by the multimediality, the connection and the ..
Digital Marketing is currently a very important tool in any business and can influence positively in its benefits. It consists in a group of marketing strategies carried out in digital media. For this reason, companies and freelance writers increasingly enter this world and one of the most effective ways to they do so is by ..
Word of Mouth is currently the most successful marketing tendency. As a matter of fact, 64% of the marketers consider that this publicity based on recommendations is much more effective than traditional marketing. For this reason, when performing the promotional campaign of a company, Word of Mouth Marketing should be mastered so as to be ..