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In their bid to preserve their leadership, the battery of tools deployed by Google in order to maintain a quality threshold in blog content produced by freelance writers, is basically represented by the Penguin, Hummingbird and Panda algorithms
Content Marketing is a reality in Brand Strategy. Content for blogs must be useful for both the reader and the writer. The freelance writers who collaborate with blogs have learned to reflect this idea in their posts
The new breakthroughs in information technologies are relentless: paper is giving away to digital information, and old customs, such as reading morning newspapers, may be seeing their last days. Today, blog content and content marketing are in the spotlight
In a continuous effort to fight against low quality content, Panda 4.1. was created by Google. Nonetheless, the Silicon Valley team has always been somewhat reluctant to reveal their standards as for quality content and how it determines web positioning. But here we have the great news for the content marketing world: recently, some documents ..
In an age of breakthroughs in marketing online, a new important trend has emerged: native advertising, a way of introducing products or services closely related to content marketing. It is quite simple to explain why they are connected: native advertising is the practice of including boosted content in a website or platform, fitting its format ..