In a moment when content marketing and SEO tools are found in the spotlight of marketing strategies, it is important to elaborate a clear and solid plan to learn how to get the most of them. Today, every efficient marketing strategist agrees that eNewsletters are one of the most popular resources in the content marketing ..
New technologies have altered the way customers approach brands, products and services they are interested in. Likewise, conventional advertising is becoming less and less effective since constant spamming leads the consumer to dismiss advertisement. In this context, a new way of attracting potential customers arises: it is inbound marketing, or attraction marketing, a methodology combining ..
Buying habits are changing and e-commerce is steadily gaining ground, standing out as one of the most used buying and selling methods. Consequently, the top priority for an article or service nowadays is being visible on the Internet, which can be achieved through a carefully planned content marketing strategy
Customers want relevant and segmented information. They want to know the services a business has to offer, but not globally; to be useful, these services need to be close to them. When considering this fact in figures, we discover that geolocation-supported mobile apps trigger 25% more web conversions than a conventional site – according to ..