Buying habits are changing and e-commerce is steadily gaining ground, standing out as one of the most used buying and selling methods. Consequently, the top priority for an article or service nowadays is being visible on the Internet, which can be achieved through a carefully planned content marketing strategy
Customers want relevant and segmented information. They want to know the services a business has to offer, but not globally; to be useful, these services need to be close to them. When considering this fact in figures, we discover that geolocation-supported mobile apps trigger 25% more web conversions than a conventional site – according to ..
In a moment when devices are steadily gaining ground in our daily life and the consumer behavior is being altered by the new possibilities these elements offer, marketing needs to keep track of the viewing habits and optimize its content writing and SEO tools approach in conformity with these new habits and patterns. A new ..
Nowadays, no one can deny the rising importance of content marketing in business strategy. It is essential in order to reach an audience and build a process where services are introduced to customers, who will be engaged in the journey towards purchase. To serve this purpose, content needs to have some qualities: to be informative, ..
There is no doubt content marketing, SEO tools and web metrics are key elements for any process connected with online marketing. These three concepts should go hand-in-hand, but why? How are they important and relevant?
Today,community managers have stepped out of the shadows and have become a widely-known piece in the business puzzle, since this role involves great contact with the social world. However, their job is not limited to managing social networks accounts: they gather a large amount of valuable data through customer interaction that can be turned into new business opportunities. ..
Nowadays, it is obvious that content marketing is becoming an essential tool for business for the creation of a better engagement with their audiences. Indeed, the last trends leave no doubt about it: content marketing will be indispensable for any company in the coming 2015. The Content Marketing Institute, along with MarketingProfs, has carried out a survey in ..
